Integrated, measurable, & frictionless.
Unified commerce consolidates all your channels, payment systems, products, and customer interactions to deliver seamless experiences beyond omnichannel shopping.
Unified commerce: beyond customer experience
Unified commerce is the syncing of online and retail spaces. It connects all of an organization’s sales channels and consolidates operational backend systems to create customer experiences that are a true extension of your brand.
With a single view of inventory, orders, and customer data, retailers can keep track of what’s happening across their entire business in real-time, allowing them to make informed business decisions that drive revenue.
Customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want. Unified commerce allows for a more flexible buying journey for the customer; businesses can offer more purchasing and financing options at checkout, pick up in-store options, promo code redemption, or send customers their carts by email after an in-store visit, so they can complete their purchases from the comfort of their home.
With a unified commerce approach, it becomes possible to blur the lines between online and offline; purchases and fulfillment become harmonious for customers, and business staff aren’t stuck with siloed data or dozens of different tools and manual processes. Not only will customers be grateful for this connected experience, but they’re also coming to expect it; one example, today roughly 60% of shopping experiences begin and end on separate devices.
“It's less important for a shopper to be present in-store than for the store to be present wherever and whenever a shopper needs it.”
- Think with Google
Benefits of a unified commerce strategy
A single, centralized data center within your digital commerce ecosystem to push and pull real-time information across various channels.
Seamless brand experiences.
Build comprehensive customer profiles with insights from on-site and off-site activity.
Stronger inventory & order management.
Sell confidently across multiple channels; website, offline, and marketplaces with real-time inventory control.
Increased transparency for customers.
Buyers can rely on real-time data to ensure product availability and simplified fulfillment.
"With the amount of sales channels and tools an ecommerce company needs these days there is no single platform that can manage it all while scaling effectively. Companies need to stop looking for the all in one solution and start focusing on a unified ecosystem that is adaptable and tailored to their needs."
Becky Parisotto — Vice President of Sales and Marketing
How unified commerce helps business
Unified commerce enables organizations to give their customers the best customer service, make them competitive, drive up sales and improve customer engagement through:
- Inventory visibility across all channels.
- Ease and speed of order fulfillment.
- Improved communication tools, internally and externally.
There are several ways a unified commerce strategy will help in growing a business:
- Automating manual business processes.
- Improved forecasting with complete data.
- Reduced errors from human mistakes.
- Increased sales through synchronized channels.
Unified commerce will help grow your business by breaking down the walls between internal channel silos and leveraging a common commerce platform. It offers a real-time holistic view of the entire enterprise — empowering finely-tuned insights that drive margins upward and create new strategic possibilities.