Unified commerce is the syncing of online and retail spaces. It connects all of an organization’s sales channels and consolidates operational backend systems to create customer experiences that are a true extension of your brand.
With a single view of inventory, orders, and customer data, retailers can keep track of what’s happening across their entire business in real-time, allowing them to make informed business decisions that drive revenue.
Customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want. Unified commerce allows for a more flexible buying journey for the customer; businesses can offer more purchasing and financing options at checkout, pick up in-store options, promo code redemption, or send customers their carts by email after an in-store visit, so they can complete their purchases from the comfort of their home.
With a unified commerce approach, it becomes possible to blur the lines between online and offline; purchases and fulfillment become harmonious for customers, and business staff aren’t stuck with siloed data or dozens of different tools and manual processes. Not only will customers be grateful for this connected experience, but they’re also coming to expect it; one example, today roughly 60% of shopping experiences begin and end on separate devices.