Successful B2B digital transformation
Digital transformation in B2B requires a new mindset. Creating a company-wide desire for change can be difficult for established, mature companies. Involving company stakeholders in the strategic process makes creating that new hive mind easier.
Digital transformation is a process; it needs to be road mapped and phased out as per business needs. Getting your entire B2B organization online can’t be done in one major project, it must be transitional.
Developing your digital manifesto requires the coordination of all departments. Sales, marketing, IT, manufacturing, operations, finance, supply chain and customer service all have a part to play in any digital strategy. Excluding one of these teams in the construction of the strategy or technology will result in project complications or outright failure.
Rather than committing millions of dollars to a project and waiting a year for it to get done, we break it down into an Agile development process of continuous innovation. This process ensures that B2B companies have the opportunity to complete important tasks like stakeholder interviews, internal audits and competitive analysis while keeping the project moving forward efficiently and effectively.