Custom experiences grow revenue.
Unifying data to build personalized and targeted user experiences is a strategic power play for your ecommerce operations.
Personalized experience to drive revenue
Personalization allows brands to build one-to-one relationships, enhancing trust and loyalty. Marketing teams can plan ahead and build strategies based on individual accounts, customer segments, previous buying history and geo-location.
Empower your brand to use targeted messaging and predictive product suggestions to convert shoppers directly to customers.
Unifying data to create 360° customer profiles allows for rich content to be delivered throughout the customer journey. Gain insight from every channel and coordinate personalization efforts to deliver consistent and seamless experiences brand-wide. Automatically target the right people with the right experience as they engage across your business’ digital properties.
Your partner in Drupal Commerce development.
We are a digital commerce agency that integrates into your business. A true ally, building on-demand commerce solutions to match your company’s needs — working with you to target your customers based on data.
Benefits of personalized ecommerce
Tailored shopping experiences.
Personalize the most impactful facets of your ecommerce site:
- Search & navigation
- Product recommendations
Leverage data from all channels.
Build comprehensive customer profiles with insights from on-site and off-site activity.
Increase customer retention & order value.
Our extensive knowledge in both commerce architecture and Drupal development have made us a go-to agency for Drupal integration design and development. Our expertise in API design and development makes it possible to connect nearly any software to Drupal whether you’re trying to get data in or out.
Account based personalization for B2B.
Personalize experiences for accounts or segments to offer different pricing, product types and availability.
"A personalization strategy and toolbox within an ecommerce organization is critical to the customer journey, and developing a competitive edge for conversion. Collecting your customer's data is the first step, but knowing how to digitally leverage this data and turn it into sales is where the power of your technology partnerships comes into play."
Shae Inglis — CEO, Acro Media
Personalized marketing, across all content
Personalization efforts work best when they are synced across customer touchpoints. From visiting your website to the marketing messages they receive in their inbox, customers develop an attachment when they receive personalized service. It’s like when the barista gets your order ready before you even ask because they know you.
Ecommerce personalization is the digital version of that service level. By developing strategies based on known customer information (sales history, account details, location, preferences, etc.) businesses can strengthen customer loyalty and increase revenue by offering that extra special experience.