The marketing team needs to be a content-producing machine. Maintaining visibility and governance within the content generation group lets you leverage workflows to speak to your customers in a unified effort. Let us help you create a new system for content generation that puts it through a technical workflow based on users’ roles and permissions. Powerful dashboards for an end-to-end view of your content’s life cycle at your fingertips — get out of email and shared documents, and use a true editing platform.
Clearly defined roles and permission allow for creative license while maintaining your brand’s voice and styling.
CMS governance is a set of policies, roles, responsibilities and processes that guide, direct and control how your content management system is used to accomplish your business’s goals. This system is brought to life by a content workflow tool in the backend of your enterprise tech setup.
Through a set of workflows and permissions, implemented in your CMS, you can align your people and content into a cohesive system. No more wondering who is doing what, or limiting your team.
What CMS governance also means is that you are set up with an authoritative administrative structure that fixes policy and standards for your content. In plain speak, everyone has a set of rules to play with and makes sure that all content stays true to your brand.
Whether you manage a single website or deliver content through multiple channels, or multiple languages, your team can create, edit, review, approve and push live in a digitized workflow. This translates into greater message accuracy, improved productivity, brand affinity and ultimately a better customer experience.
Even content development needs technical oversight. Workflows can allow for IT to guide content control from a secure and centralized platform.
Content workflows let leadership worry about making sure your message is being heard.
The power of unified, customer-specific messaging has never been more important. Getting your business’s voice heard above the rabble is a daunting task.
With the right editorial workflows in place, you can take the guesswork out of your content creation. Not only can a CMS workflow enable you to publish media-rich product pages and gated product specs, but it will allow you to simultaneously publish across multiple platforms or your own language-specific sites for your B2B customers.
The more valuable content you publish, the higher chance you’ll be discovered by the potential first-time accounts you’re aiming to acquire. By publishing through a streamlined content workflow, you prove that you’re the market expert. Blogs, vlogs and social media interactions all become part of one cohesive message that brings new customers to your business and reminds your existing clients that they are working with an industry expert.
Streamlining content creation through powerful workflow technology is one of many paths to B2B digital transformation.
No matter what stage you are in, we would love to talk to you about your project. No pressure, no obligation, just straight talk and helpful insight.
