Content control, person to person.
Workflow technology powers collaboration. Processes that allow your team to create and produce content that matches your business needs. Enterprise content teams need to work in real-time through a single tool without tripping over each other.
Reach your goals
Room to grow your brand identity. Flexibility to serve your customers anywhere. Scalability to keep going. These are the tools your company needs to hit your targets.
We assemble the best content management solutions, experts, and developers to help grow your online presence through your chosen CMS.
Give your content creators a license to innovate.
Clearly defined roles and permissions allow creative freedom while maintaining your brand’s voice and styling.
- Ensure brand guidelines are front and centre.
- Deliver consistent and timely content.
- Improve timelines and reduces human error.
- Allow your content creators to develop and publish content live on your site without the help of IT.
- Enable teams to work simultaneously, reducing bottlenecks.
CMS governance is a set of policies, roles, responsibilities and processes. This governance tool guides, directs, and controls how your team uses your content management system to accomplish your business’s goals. A content workflow tool in the backend of your enterprise tech setup is the magic that brings this system to life.
Through a set of workflows and permissions, implemented in your CMS, you can align your people and content into a cohesive system. No more wondering who is doing what, or limiting your team with micromanagement.
CMS governance also means you set up an authoritative administrative structure that fixes policies and standards for your content. In plain speak, everyone has a set of rules to play with and ensures that all content stays true to your brand.
Whether you manage a single website or deliver content through multiple channels, or multiple languages, your team can create, edit, review, approve and push live in a digitized workflow. This structure translates into greater message accuracy, improved productivity, brand affinity and, ultimately, a better customer experience.
Nibs.com case study
Digitally transforming your business means creating workflows that work for the entire business, not just ecommerce. Find out how we did it for a highly customized, almost bespoke, product.
IT content oversight & control without manual labour.
Even content development needs technical oversight. Workflows can allow for IT to guide content control from a secure and centralized platform.
- Integrate content into current systems.
- Feed centralized content to multiple channels.
- Govern access, roles and permissions.
- Provide data, analytics and system monitoring.
Directors can focus on what to say, not how the team says it.
Content workflows let leadership concentrate on refining your brand message while the team works to get it out there. Refined roles and permissions:
- Ensure that the people talking are saying the right thing.
- Allow for real-time data to monitor engagement.
- Lay out a roadmap that others can execute.
Content workflows for B2B
The power of unified, customer-specific messaging has never been more important. Getting your business’s voice heard above the rabble is a daunting task.
With the right editorial workflows in place, you can take the guesswork out of your content creation. Not only can a CMS workflow enable you to publish media-rich product pages and gated product specs, but it will allow you to simultaneously publish across multiple platforms or your own language-specific sites for your B2B customers.
The more valuable content you publish, the higher chance you’ll be discovered by the potential first-time accounts you’re aiming to acquire. By publishing through a streamlined content workflow, you prove that you’re the market expert. Blogs, vlogs and social media interactions all become part of one cohesive message that brings new customers to your business and reminds your existing clients that they are working with an industry expert.
Streamlining content creation through powerful workflow technology is one of many paths to B2B digital transformation.