CMS governance is a set of policies, roles, responsibilities and processes that guide, direct and control how your content management system is used to accomplish your business’s goals. This system is brought to life by a content workflow tool in the backend of your enterprise tech setup.
Through a set of workflows and permissions, implemented in your CMS, you can align your people and content into a cohesive system. No more wondering who is doing what, or limiting your team.
What CMS governance also means is that you are set up with an authoritative administrative structure that fixes policy and standards for your content. In plain speak, everyone has a set of rules to play with and makes sure that all content stays true to your brand.
Whether you manage a single website or deliver content through multiple channels, or multiple languages, your team can create, edit, review, approve and push live in a digitized workflow. This translates into greater message accuracy, improved productivity, brand affinity and ultimately a better customer experience.