Modernizing commerce architecture
Gesso
Removing complexity and platform limitations by combining the most critical systems of your operations seamlessly. Integrate your business in new ways, improving efficiency while helping build a better customer experience online.
Developers/IT
Are your systems connected to remove manual processes?
"35% of internal processes, on average, are digitally optimized today, and this is expected to increase to 55% by 2022.” — Gartner, 2021 CIO Survey
Business owners
Which digital channel should your company start with?
"75% of B2B manufacturers will sell directly to their customers via digital commerce by 2025.” — Gartner’s State of Digital Commerce Survey
Marketers
Are your products online and easy to find?
"65% of B2B buyers prefer to research products online, and 86% prefer to reorder online instead of speaking to a sales representative.” — PwC, Manufacturing is ready for e-commerce
Developers/IT
Are your systems connected to remove manual processes?
"35% of internal processes, on average, are digitally optimized today, and this is expected to increase to 55% by 2022.” — Gartner, 2021 CIO Survey
Business owners
Which digital channel should your company start with?
"75% of B2B manufacturers will sell directly to their customers via digital commerce by 2025.” — Gartner’s State of Digital Commerce Survey
Built to Solve Business Pains
Improve Your Business With Gesso
- Bring your critical systems together — Eliminate limitations that exist with direct platform integrations.
- Build for today, tomorrow & the next decade — Integrate with any technology platform, including legacy systems.
- Fast, extensible and efficient — Build an ideal customer journey for any channel without restrictions.
Market Drivers
Gesso Advantages
Time-to-market
A full commerce framework with integrations spun up in minutes.
Frontend & backend development can be done in parallel (agile/iterative approach).
Best-in-breed tech stack
The ability to swap out individual technologies without impacting the rest of the stack (ex., swap BigCommerce with Shopify).
Reduce technical support
Including the CMS option in the stack provides complete freedom for non-technical people to edit the front end without IT support, including the commerce templates.
Site performance
Separating your website’s front end from the data (back end) dramatically improves page speed.
Accelerated integrations
Gesso minimizes the complexity of the architecture, reducing the integration time of any platform that allows access.
One system, multiple experiences
Gesso’s single source of design elements (tokens) and components provides a robust, reusable library for all sites/apps.
The transformation your business needs is a call away.
If your goals are to
- Streamline your operations.
- Build a scalable, flexible technical infrastructure.
- Create exceptional buying experiences for your customers.
Let’s explore your options together.
Frequently Asked Questions
What is Gesso?
Gesso is Acro Commerce’s decoupled accelerator: an architecture that enables separate components or layers to execute independently but interact with each other through well-defined protocols.
Gesso minimizes the effort required to get to market while fulfilling the functionality and ideal customer experience.
Who is Gesso for?
Gesso was designed and developed for organizations seeking optimization and recognizing the need to transform their sales processes and entire technical architecture.
Curated for the manufacturing and B2B industries, Gesso has a robust set of commerce components, a sophisticated design system and unparalleled connectivity to any organization's existing services or platforms.
Why does Gesso matter?
“75% of B2B manufacturers will sell directly to their customers via digital commerce by 2025.” - Gartner’s 2021 Digital Commerce State of the Union
A modern digital commerce architecture built with Gesso allows organizations to efficiently manage their own sales channel by connecting their existing tech stack & data through Gesso’s middleware layer for product, pricing and inventory information.
What is decoupled (aka headless)?
Also known as headless, decoupled architecture enables components or layers to execute independently while still interacting with each other through well-defined protocols. A decoupled presentation layer means that the front end is rendered with data provided by your content management system, ecommerce platform, or any other integrated services but is separate from those platforms and services.
What is an accelerator?
An accelerator minimizes the effort required to get to market, without sacrificing functionality or customer experience. Gesso is a decoupled accelerator for ecommerce.
What is composable commerce?
Composable commerce is a development approach of selecting best-of-breed commerce components and combining or ‘composing’ them into a custom application built for specific business needs.
What is a design system?
“A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.” - Nielsen Norman Group.
Read about the use of our design system in the Acro Commerce case study, or our article What is a design system?
What is a presentation layer?
The interactive website front end. Headless (or decoupled) means that the front end is rendered with data provided by your content management system, ecommerce platform, or any other integrated services.
What is a data fetching layer?
Data fetching allows for pre-rendering a page with server-side rendering (SSR) or static generation (SSG) and dynamically updating parts of the page with incremental static regeneration (ISR). In other words, small pieces of the web page change dynamically as needed without needing to refresh the whole page.
What is a mediation layer (aka middleware)?
An API mediation layer, or middleware, primarily facilitates communication across different services. In other words, the mediation layer makes the services independent, so even if you replace or remove a particular service, the other services can seamlessly interact with new services.
What is digital transformation?
Digital transformation is the adoption of technology to improve efficiency, increase value and foster innovation. Digital transformation helps companies migrate traditional manual processes to digital solutions and connect operational assets.