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Header

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Background


Digital solutions that drive revenue growth and company evolution are the way forward for B2B organizations.

The modern B2B buyer is young, digitally savvy and demands commerce solutions that don't require real human interaction. By digitizing and integrating operational systems, B2B companies can:

  • Embrace the customers' need for digital-first buying with intuitive design & rich content journeys.
  • Integrate their commerce platform with internal data sources to drive product and content personalization.
  • Grow your company through technology and automation solutions that connect systems to allow for real-time customer creation and account access.
  • Sell products across the globe into new channels and markets without needing a physical presence.
  • Streamline manual sales processes and tasks and give time back to your sales team to focus on more profitable activities.
  • Empower sales teams to digitize the buyer’s journey.

Our work with USI Laminate highlights how finding the right digital solution can integrate systems, allow for amazing growth opportunities and provide an exceptional customer experience.

usi-laminate-digital

Background

A market leader in need of a redesign of their commerce architecture.

Picture this: You have to maintain your legacy ERP, but you want to create a better online customer experience to increase sales. You also need to eliminate manual data entry errors in inventory, fulfillment, accounting, and sales.

What do you do?

This is how the project started for USI Laminate, a customer-focused market leader in roll and pouch laminating machines, and film binding equipment and supplies. USI Laminate was living in a few technical worlds—all disconnected, all antiquated.

Integrating an open source architecture to connect data and create an accessible, scalable and easy to navigate UX was the solution to all of their concerns. The open source solution Acro Media helped build:

  • Supported and integrated with their legacy ERP.
  • Allowed them more automation and control over data management.
  • Provided a responsive, real-time catalogue experience for their customers.
Objective

Objective

Solution

Solution

Outcome

Outcome

Project stats

Project stats

Project statistics

*At the request of our client, these results will not be released. (But they’re really happy with the numbers!)

Quote

Quote

“We wanted to begin by protecting our revenue streams overall, and those associated with our digital platform. And there’s no doubt in our minds that the work Acro has done for us has provided that protection and has enable us to grow in a couple of dimensions: one, we’re seeing growth in terms of revenue; we’re seeing growth in terms of new customer acquisition; we’re seeing growth in average order size; and we’re seeing growth indicators in areas of a satisfying customer experience.”

Gregory M. Sottile, Ph.D., Director of Sales & Marketing USI Laminating

Let's talk

Let's talk

Let's talk about your project

No matter what stage you are in, we would love to talk to you about your project. No pressure, no obligation, just straight talk and helpful insight.