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Define the Right Architecture

Define the Right Architecture

Defining the right commerce architecture lets businesses integrate and adapt as they need.

Define the right commerce architecture

Too often companies force themselves to conform to the core competencies and vendor locked partner ecosystem of a single commerce platform. Hindering their ability to take advantage of cutting edge trends, platforms, and strategies. This is defined as a commerce-led architecture and it includes most of the major digital saas commerce platforms available today. 

The right architecture has to meet the needs of the business. Leaders in digital commerce understand that architecture dictates future integration abilities, development paths, and customer experience. A leader will define what this looks like for their business rather than submit to industry standards. 

What’s the result of an ideal commerce architecture?

  • Efficient operations
  • Reduced labour costs
  • Proactive control over your commerce execution
  • Truly individualized UX and workflows for your customers and operations teams
  • Better customer experience that increases WOM
  • Scalable solutions that easily grow and change when pressured by internal or external force
BigCommerce Strap

BigCommerce Strap

This is Big

Create Innovative & Content-rich Commerce Experiences with BigCommerce and Drupal.

Side by Side

Side by Side

Experience-led
Architecture

An experience-led architecture focuses on your customers, their experience with you and their personal buying journey through your commerce site. It seamlessly integrates a content management system (CMS) and a commerce platform. This architecture empowers your team to deliver content-rich product experiences with a streamlined checkout process.

API-led
Architecture

The rapid adoption of next-generation technology is heralding a revolution in digital commerce: API-led architecture. This architecture, also known as Headless, supports maximum agility and adaptability with unlimited integrations into SaaS, legacy, and homebrew platforms. This gives you the freedom to adopt or create innovative technology quickly and cement your business as a leader.

How you can benefit from a

Experience-led Architecture


  • Led by a CMS or DXP - allows for consistent, personalized customer experience across channels
  • Integrated commerce - allows you to choose the commerce platform that best fits your needs.
  • Optimized customer experience - gives the ability to develop narrative driven customer journeys to drive purchases
  • Freedom to market - empower your marketing team to push the brand with little to no IT assistance
How you can benefit from a

API-led Architecture


  • Complete control of your data - dictate your individual level of operational efficiency and automation
  • Unlimited integrations - you no longer need to rely on the core competencies of a single commerce platform
  • Maximum agility & adaptability - deconstruct commerce components to focus on deeper development and innovation for specific features
  • Interoperability - your commerce solution becomes part of the entire digital business ecosystem
How you know your business is suited for a

Experience-led Architecture


  • You understand that personal experience is the new battlefield and the best way to differentiate yourself
  • You’re looking for a way to marry content and commerce to create a unique experience that supports your product or service
  • You need control over your architecture and want a competitive advantage
  • You don’t have the need or budget for a headless architecture approach
How you know your business is suited for a

API-led Architecture


  • Your company has multiple business models (D2C, Broker/Wholesale, B2B) that all require digital commerce capabilities that may not be core competencies of a single platform
  • You innovate your customer experience across multiple front ends both digital and physical
  • Your digital business operations expand various warehouse locations, fulfillment centers, and physical locations that need to communicate seamlessly
How you know you need a

Experience-led Architecture


  • Your marketing teams need the power to develop and execute synchronized campaigns across multi-channels
  • You need to showcase your product using content-rich pages with a conventional commerce experience
  • Your focus has shifted towards customer retention and how to develop ongoing brand loyalty
How you know you need a

API-led Architecture


  • You have a complex web of connections for various business systems and partner portals and need an efficient approach to API management
  • Your business models extend beyond traditional digital commerce and into the wider digital business ecosystem you are trying to create
Strap

Strap

Commerce Architecture for Scalability Vs. Growth

Small and mid-market companies should seek to understand how they can operate with scalability in mind.

Ideal Architecture Analysis

Ideal Architecture Analysis

Commerce architecture is the mix of software components and how they work together

What is your ideal architecture for innovation?

You need a completely different approach that serves your growing business, both operationally and for creating the ideal customer experience.

We’ve devised a set of questions that will help you identify the type of architecture you’re currently using and the one you should likely explore for your business.