Header

Header

Background

Background


Consumer habits and needs are continuously evolving. Retail & B2C organizations need to be able to adapt quickly.

A flexible, scalable ecommerce platform will make acting on consumer demands simpler, faster and more agile. Improved sales will come from:

  • Streamlined customer experience across all digital channels.
  • Improved data flow to get marketing teams the right insights at the right time.
  • Continuous innovation and improvement of integrated systems.

Our work with TELUS Mobility started with a project to replace their old static HTML website over a decade ago, and convert their ecommerce system to a more effective, responsive, flexible decoupled platform. Read on to find out how we helped Telus win the Canada Post E-Commerce Innovation Award for Best Mobile Experience and build a platform capable of handling iPhone pre-sales that crashed competitors’ websites.

Background

Connecting customer account information, billing details, promotions and the newest product offerings all in one seamless experience.

Imagine the missed opportunities when your customer’s online billing isn’t connected to your latest promotions and you can’t quickly or easily get this information in front of them.

This is how the commerce architecture redesign started for TELUS Mobility, Canada’s second-largest telecommunications company. To address their need for a seamless customer experience, market agility and complete ownership over their platform, TELUS Mobility had to look beyond an out-of-the-box solution to a more flexible, less constrictive solution.

Their business model and customer UX needs opened the way for the most customizable option out there: open source architecture.

Objective

Objective

Solution

Solution

Outcome

Outcome

Quote

Quote

“I actually found the end-to-end purchasing process insanely clear and easy, and I congratulate TELUS in creating such a smooth customer experience.”
- Voice of the client, TELUS Mobility

Project Features

Project Features

Project statistics

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