Header

Header

Background

Background


Background

When Hu-Friedy and Acro Media began working together, the scope of the project was wide and ambitious. This multi-level project included a new look and feel for Hu-Friedy's website, as well as: 

  • Adding comprehensive and adaptable product catalogue functionality, with the potential for future commerce capabilities.
  • Large-scale software integrations were needed for the website and sales portals to talk to essential legacy systems.
  • The global expansion and addition of location & language-specific websites.

Everyone was excited and ready to dive right in. All teams were ramped up and ready to roll. In fact, progress had been made on quite a few fronts, but it seemed that COVID-19 had other plans.

Like almost every organization around the globe in 2020, Hu-Friedy was faced with a paused budget for their digital projects. Some organizations would have simply put large-scale dreams on hold and waited to see the outcome of the pandemic. Fortunately, Hu-Friedy nor Acro Media were fans of that approach, preferring instead to look at the project with a new set of eyes. The adaptability of both parties led to a flexible solution, based on the client’s budget and timeline, while keeping the future in mind. 

Objective

Objective

Solution

Solution

Outcome

Outcome

Project Statistics

Project Statistics

Project takeaways

While the project parameters had to be re-assessed and re-worked, the result is still something to smile about. 

  • A new, refreshing design and user experience.
  • Essential data connectivity of new and legacy systems.
  • A bold and exciting plan for the future.

What this project has showcased so far is the absolute importance of flexibility by all parties involved. By working intimately with the Hu-Friedy team, Acro Media adjusted to their needs, while still delivering exceptional value and keeping the future of the original project scope in mind.

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Form

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