When Hu-Friedy and Acro Media began working together, the scope of the project was wide and ambitious. This multi-level project included a new look and feel for Hu-Friedy's website, as well as:
- Adding comprehensive and adaptable product catalogue functionality, with the potential for future commerce capabilities.
- Large-scale software integrations were needed for the website and sales portals to talk to essential legacy systems.
- The global expansion and addition of location & language-specific websites.
Everyone was excited and ready to dive right in. All teams were ramped up and ready to roll. In fact, progress had been made on quite a few fronts, but it seemed that COVID-19 had other plans.
Like almost every organization around the globe in 2020, Hu-Friedy was faced with a paused budget for their digital projects. Some organizations would have simply put large-scale dreams on hold and waited to see the outcome of the pandemic. Fortunately, Hu-Friedy nor Acro Media were fans of that approach, preferring instead to look at the project with a new set of eyes. The adaptability of both parties led to a flexible solution, based on the client’s budget and timeline, while keeping the future in mind.
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