An integrated open architecture commerce solution that worked B.O.B.B. 's operational needs.
At the heart of Bug Out Bag Builder’s business model, a one-stop-shop for emergency and bug-out preparedness, is a ton of content to share. They provide their large following with the appropriate information required to make an educated purchasing decision to stay safe in all situations.
After in-depth conversations and consultation, it was determined that a powerful content management system was needed to address Bug Out Bag Builder’s needs for efficient content sharing, customer experience, and higher conversion rates. B.O.B.B. had to look beyond a simple blog built on a static website to a full-featured CMS that is also capable of hosting the unique ecommerce experience they desired.
Enter Drupal Commerce. Designed to be adaptable and scale with ease, B.O.B.B recognized that this would be the platform that would make their website hopes a reality.
Beyond content management, a digital solution also had to support referral sales programs and link readers to specific products found on Amazon. With Amazon referral sales accounting for the mass majority of their revenue stream, Bug Out Bag Builder needed a solution that allowed readers to create custom bug out bags and then purchase all of those items at once from Amazon.
Wishlist, a custom built module, enabled B.O.B.B. site users to pre-build a variety of survival bags, a “cart,” with various products ready for checkout on Amazon. Prior to this, B.O.B.B.’s website simply provided Amazon Affiliate links to each product; the customer would then have to follow each link and add the product manually to their Amazon cart.
- Commerce Wishlist — This module enabled B.O.B.B. site users to pre-build a variety of survival bags with various products ready for checkout on Amazon. Users could build their own bags or customize the pre-built bags and have these changes saved, so they could leave and return to checkout at a later date. These features made the site highly usable and made it simple for users to create custom Bug Out Bags.
In addition, Acro Media created a great UX site flow for both desktop and mobile. Since 50% of B.O.B.B. users come from mobile devices, it was crucial to create a simple, easy-to-use process to add products to cart for these customers.