This content-rich blog provides it’s large following with the appropriate information required to make an educated purchasing decision. They’ve created referral sales programs and link readers to blog specific products found on Amazon in order to obtain their sales commission. With referral sales accounting for the mass majority of their revenue stream, only being able to refer one product at a time ultimately robbed their business of potential sales and hindered their customer’s overall experience as they find themselves clicking back and forth for the “bundled” package you refer to.
This is how the content and commerce architecture redesign started for BOBB, the one-stop-shop for anything preparedness with a ton of information to share. To address their needs for efficient content sharing, customer experience, and higher conversion rates, BOBB had to look beyond a simple blog built on a static website to a full-featured CMS that is also capable of hosting the unique ecommerce experience they desired.
Their unique business model and follower UX needs opened the way for the most customizable option out there: open source architecture.
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