Q&A on youtube

Personalization in ecommerce: Ask the experts.

Ecommerce personalization allows brands to build stronger relationships, enhance trust and encourage loyalty. Creating a personal connection between your brand and your customer can increase conversion, drive repeat sales and improve brand perception.

Personalization efforts work best when they synch across customer touchpoints. Customers develop an attachment when they receive personalized service from visiting your website to the marketing messages they receive in their inbox. 

By developing strategies based on available customer information (sales history, account details, location, preferences, etc.), businesses can strengthen customer loyalty and increase revenue by offering that extra special experience.

Our live YouTube Q&A took place on June 8th, featuring ecommerce experts and personalization specialists to find out how your business can benefit by implementing personalization strategies across all your digital channels.

Q&A topics

  • What is personalization, and how does it work?
  • What does personalization achieve?
  • What are some best practices for personalization?
  • What metrics should you watch to justify the investment?
  • Common misconceptions around personalization.

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Matt Gomez


Matt Gomez

Director of Business Development, Acro Media

Matt heads the business development team at Acro Media, a group of ecommerce architects and consultants, helping companies create limitless commerce experiences.

Matt (or as we affectionately refer to him, Gomez) works with clients that need to pair online and offline business operations and want the freedom to scale their practices for significant events like Black Friday.

With nearly a decade of experience working with online clients across verticals such as telecom, manufacturing, agtech and food, Matt has ground-level experience bringing clients up to industry leaders in ecommerce.

Travis Breier


Travis Breier

Product Marketing Manager, Demandbase

Travis is a Product Marketing Manager at Demandbase with five years of experience leveraging Account-Based Personalization in a sales, CX & product marketing capacity.

Travis currently owns product marketing for Demandbase’s Personalization and Orchestration products, helping execute their go-to-market strategies with a long-term vision for revenue growth. He has his eye on the ball so that his clients get the best techniques and advice available.

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