Headless Commerce
A unified tech stack gives the freedom to create fully integrated & automated backend operations while delivering unparalleled customer experiences.
Why headless commerce architecture?
Why headless commerce architecture?
Give your team the freedom to innovate
Why headless commerce architecture?
Too often companies force themselves to conform to the core competencies and vendor locked partner ecosystem of a single commerce platform. Hindering their ability to take advantage of cutting edge trends, platforms, and strategies. This is defined as a commerce-led architecture and it includes most of the major digital saas commerce platforms available today.
Commerce architecture dictates future integration abilities, development paths, and customer experience. Failure to understand your technical architecture and identify the gaps in your current commerce ecosystem impacts business scalability & adaptability. Unable to optimize operations and expand into new markets effectively.
What’s the result of a headless commerce architecture?
- Efficient operations
- Reduced labour costs
- Proactive control over your commerce execution
- Better customer experience that increases WOM
- Truly individualized UX and workflows for your customers and operations teams
- Scalable solutions that easily grow and change when pressured by internal or external force
Side by Side
Experience-led
API-led
Side by Side
Two key approaches to headless commerce architecture
Experience-led
Architecture
An experience-led architecture focuses on your customers, their experience with you and their personal buying journey through your commerce site. It seamlessly integrates a content management system (CMS) and a commerce platform. This architecture empowers your team to deliver content-rich product experiences with a streamlined checkout process.
API-led
Architecture
The rapid adoption of next-generation technology is heralding a revolution in digital commerce: API-led architecture. This architecture, also known as Headless, supports maximum agility and adaptability with unlimited integrations into SaaS, legacy, and homebrew platforms. This gives you the freedom to adopt or create innovative technology quickly and cement your business as a leader.
How you can benefit from a
Experience-led Architecture
- Led by a CMS or DXP - allows for consistent, personalized customer experience across channels
- Integrated commerce - allows you to choose the commerce platform that best fits your needs.
- Optimized customer experience - gives the ability to develop narrative driven customer journeys to drive purchases
- Freedom to market - empower your marketing team to push the brand with little to no IT assistance
How you can benefit from a
API-led Architecture
- Complete control of your data - dictate your individual level of operational efficiency and automation
- Unlimited integrations - you no longer need to rely on the core competencies of a single commerce platform
- Maximum agility & adaptability - deconstruct commerce components to focus on deeper development and innovation for specific features
- Interoperability - your commerce solution becomes part of the entire digital business ecosystem
How you know your business is suited for a
Experience-led Architecture
- You understand that personal experience is the new battlefield and the best way to differentiate yourself
- You’re looking for a way to marry content and commerce to create a unique experience that supports your product or service
- You need control over your architecture and want a competitive advantage
- You don’t have the need or budget for a headless architecture approach
How you know your business is suited for a
API-led Architecture
- Your company has multiple business models (D2C, Broker/Wholesale, B2B) that all require digital commerce capabilities that may not be core competencies of a single platform
- You innovate your customer experience across multiple front ends both digital and physical
- Your digital business operations expand various warehouse locations, fulfillment centers, and physical locations that need to communicate seamlessly
How you know you need a
Experience-led Architecture
- Your marketing teams need the power to develop and execute synchronized campaigns across multi-channels
- You need to showcase your product using content-rich pages with a conventional commerce experience
- Your focus has shifted towards customer retention and how to develop ongoing brand loyalty
How you know you need a
API-led Architecture
- You have a complex web of connections for various business systems and partner portals and need an efficient approach to API management
- Your business models extend beyond traditional digital commerce and into the wider digital business ecosystem you are trying to create
Analyze my Architecture
Analyze my Architecture
What is the right headless architecture approach for your business needs?
Next Steps