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Overview & Player

Overview & Player


S02 E03 - Momma Strong (Growing a subscription business model)

It's easy to start your own business, but it's hard to grow it. In this episode of Exploring Ecommerce, we talk to the owner of Momma Strong (Courtney Wyckoff), and it's CEO (Sicily Dickenson) about building a business. The duo opens up and offer some do's and don'ts of what it's like to build the foundation of a fitness subscription model. On this candid podcast, we learn that if things are too good to be true, then they are. We also talk about swallowing the lump called "the wrong choice" and what that can cost you emotionally and financially.

In the end, this company is doing things right with a strong community of customers that cares as much about the success of the company as the owner. Tune in to learn how Momma Strong found their target audience and nailed it!

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Our Host:

Jeff Schaffner

As a business developer Jeff spends a large part of his days with clients focused on effective communication and the ability to ask the right questions to technical and non-technical decision makers that are striving to be successful using online software to improve their business model.

After years of experience, Jeff has gotten to know many digital companies out of curiosity and research through necessity. Now with the inception of Exploring Ecommerce - an unbiased approach to understanding all things ecommerce - Jeff has changed his learning style to be a shared approach with anyone wanting to get a better understanding of what it takes to grow to the next level and be an industry leader.

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The Exploring Ecommerce podcast takes an unbiased look at ecommerce platforms and software.