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Overview & Player

Overview & Player


S02 E02 - Optidge (How to market subscription companies)

Danny Gavin returns to the podcast in a big way! In today's podcast, we talk about social marketing (Facebook and Instagram) for both ecommerce and a subscription-based model. The conversation discusses how Danny started Optidge as an agency and then dives into creatively advertising to keep your customers engaged, as well as how to duplicate success. Unique challenges to the subscription model, like barrier to entry and keeping subscribers are tackled in this podcast. And last, Danny Gavin offers up 5 Tips and tricks for social advertising (the ABC's of doing it right).

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Our Host:

Jeff Schaffner

As a business developer Jeff spends a large part of his days with clients focused on effective communication and the ability to ask the right questions to technical and non-technical decision makers that are striving to be successful using online software to improve their business model.

After years of experience, Jeff has gotten to know many digital companies out of curiosity and research through necessity. Now with the inception of Exploring Ecommerce - an unbiased approach to understanding all things ecommerce - Jeff has changed his learning style to be a shared approach with anyone wanting to get a better understanding of what it takes to grow to the next level and be an industry leader.

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The Exploring Ecommerce podcast takes an unbiased look at ecommerce platforms and software.