Overview & Player
S02 E01 - Kobelli (Don’t overlook data migration when re-platforming)
Guest, Eyal Brikman is the COO of Kobelli; A jewellery company that built their online infrastructure to be capable of selling 98% of their large price tag items online. However, the limitations of their current platform (Magento) restricted automation and fulfillment, so they moved. Now they are fresh to the new platform, Shopify, and realizing that data migration is a big part of the process - think of buying a new house and then moving everything from the old place. Oh, and you are a hoarder because content is king, so there's that! The process can be consuming a lot of your time, energy and resources when timelines are tight!
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As a business developer Jeff spends a large part of his days with clients focused on effective communication and the ability to ask the right questions to technical and non-technical decision makers that are striving to be successful using online software to improve their business model.
After years of experience, Jeff has gotten to know many digital companies out of curiosity and research through necessity. Now with the inception of Exploring Ecommerce - an unbiased approach to understanding all things ecommerce - Jeff has changed his learning style to be a shared approach with anyone wanting to get a better understanding of what it takes to grow to the next level and be an industry leader.