Be everywhere your customers are
It's not e-commerce anymore–it's just commerce. Forget about breaking sales down by channels and devices. Today's consumers demand a purchasing path that is seamless and hassle-free, whether they are shopping online or buying in-store.
That is the essence of omnichannel. It's a business model in which the shopping experience continues without interruption from one channel or platform to another.
The word "omnichannel" has become synonymous with commerce. Everyone knows they need to do it, but few do it well. That's because many companies don't understand how to properly implement an omnichannel system.
The purpose of this guide is to arm you with everything you need to know about omnichannel so that you can design and implement a successful strategy that converts browsers into buyers.