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Elli logo


Background

Leading the web-to-print wedding invitation industry, The Knot Invitations provides their customers with customizable and personalized wedding invitations and stationery. Their gorgeous designs, created by in-house designers, are uploaded to the site, allowing customers to personalize colors, move or add text, change typography, add photos, and adjust the layout.

This successful ecommerce website sells products that technically don’t even exist until the customer places their order. With such a unique business model, they rely heavily on technology to provide their customers with a seamless design experience and on-demand printing. The problem was that the customer-facing, third-party design tool they relied on was nearing end-of-life and was no longer going to be supported by the vendor. The Knot Invitations was faced with the daunting challenge of reshuffling their business operations and finding a new solution.

With the end-of-life deadline fast approaching, The Knot’s team took this opportunity to move forward with open source technology that promised business security, integration capabilities, and automation of workflows.

Elli.com wedding invitation design

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Outcome

Elli.com Disclaimer

Elli.com Disclaimer

The Knot Worldwide is the leading all-in-one wedding-planning resource. During our development with Elli.com the leaders in web-to-print wedding invitations, The Knot Worldwide acquired the customizable invitation company. Elli.com is now known as The Knot Invitations, our development continues with The Knot team and we look forward to seeing what this partnership brings.

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