Header

Header

Background

Background


Building ideal customer experiences for direct-to-consumer sales.

Creating a best-in-class user experience for B2C is accomplished using a visually data-driven approach to allow for easy shopping on complex and customizable products, paired with the right technical architecture, and a comprehensive look at your entire digital ecosystem. This kind of digital transformation leads to:

  • Self-serve shopping on highly customized and complex products; a guided buyer’s journey that is perfectly tailored.
  • Maximum agility and adaptability through systems integrations connect your operations; the behind-the-scenes team is using their data to both populate the ecommerce platform, and hand-make orders.
  • A seamless and consistent shopping experience regardless of where and when they engage with your brand.
  • Optimal conversions with complex product options & content personalization driven by internal data sources—each shopper is getting that unique buying experience that converts.

Our work with Nibs.com showcases the versatility of an open source commerce platform paired with a world-class content management system. It also shows how Acro Media can harness that mobility to build the site your customers want, no matter the complexity of your product offerings. Telling a brand’s story is as important as displaying products when it comes to customized purchases with high-value price tags.

Nibs.com - Digital Transformaiton

Background

A B2C retailer ready to digitally transform their business.

Nibs.com focuses on the custom design and creation of high-end fountain pens. Each part of the pen can be customized for the end user’s preferences, from the grip and nib material to nib properties and tip measurement. They’ve been online since 1996, but their sales process was entirely manual. This is a work of art and science combined, and being purchased virtually; recreating the experience of telling the story and showing the craftsmanship of these pieces was a challenge.

The challenge

Nibs.com knew they had to become an ecommerce retailer. Prior to the site build, users could only place orders over the phone. That limited the company’s fulfillment because the sales team could only handle so much traffic at any one time. They were also limited by the number of available phones and staff on hand to accept orders. This created a bottleneck that ultimately led to missed sales opportunities.

Since their products are so unique, Nibs.com needed a custom solution. The Drupal CMS was selected for the content and brand story, and an open commerce platform paired up for its flexibility to handle unique purchase flows and product variations and minute details needed for each product to be perfectly unique.

Objective

Objective

Solution

Solution

Outcome

Outcome

Project Stats

Project Stats

Project features

Before & After

Before & After

Improved experience design

BEFORE

Nibs.com Before

AFTER

Nibs.com After

Quote

Quote

“Complicated logic had to be developed to ensure the appropriate options were presented to the customer while they customized their pen.”

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Let's talk

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