Header

Header

Background

Background


Consumer habits and needs are continuously evolving. B2C and online retailers need to be able to adapt quickly.

Digital commerce is no longer a luxury, it is a tool that retailers need to be able to survive and grow in the B2C sector. To gain market share and differentiate themselves in crowded online spaces, businesses should focus on digital innovation to overcome challenges like:

  • Customer and business intelligence; improve your data flow to make better business decisions.
  • Streamline fulfillment and shipping processes; increased efficiency and transparency for better customer service.
  • Stock and inventory management; unifying data across all sales channels to provide real-time information to employees and customers.

Our work with Koodo Mobile has evolved over the years, but the one goal that has remained constant is continuous innovation and the desire to provide the best ecommerce experience possible to their clients. Read on to find out how it all got started.

Nibs.com - Digital Transformaiton

Background

Koodo Mobile meets commerce.

A national industry leader in the telecommunications world, Koodo Mobile, has been working with Acro Media since 2013. While the Acro Media team has planned, executed and launched thousands of lines of code for Koodo in many different aspects related to web development throughout years worth of sprints, their main goal has always been what Acro Media does best: big commerce.

Improving the commerce experience for their online customers wasn’t just a small tweak for Koodo; they didn’t need “finesse”, an “updated platform” or some lipstick on an “outdated solution”. The fact was that they didn't even have a commerce solution for selling their products online, to begin with.

Objective

Objective

Solution

Solution

Solution

Building a new site with the user experience, customer journey and commerce options that a thriving telecom needs.

With a lot of hard work from our dedicated Koodo development and project management team, we were able to connect ecommerce functionality to a new, updated website and fix all the secondary customer and operational gaps.

Custom ecommerce

Selling a mobile device in combination with a plan is a very complex ordeal, riddled with conditions and edge cases.

Acro Media took a site that was creating a bad user experience due to a poor checkout flow, or in this case — a site that had no checkout — and added commerce functionality.

This included:

  • Ensuring phones and plans were compatible with one another when customers purchased.
  • Make sure the site was personalized to show different rates, plans and phones depending on which province someone might be shopping from.
  • Include functionality that supports the Koodo customer loyalty program incentives.

While this wasn’t an easy task, it handed Koodo the ability to finally give their customers what they wanted — the ability to purchase and manage their phones online without speaking to a representative.

Custom modules

Every business has different goals and functionality they need out of their website. A boxed ecommerce solution just doesn’t hit the mark on a tool this large, or this complex — most of the time this will require custom development to supplement the business rules. Below are some of the custom modules we developed for Koodo to create a great user experience for their customers.

  • Koodo Cart — functionality allows you to only have one phone and one plan in the cart and makes sure the plan and phone are compatible. There would be nothing more disappointing than setting up your new phone and plan online, only to find out after the fact that you mixed and matched a combo that just doesn’t work, much like an 80’s prom outfit.
  • Region Management — Gives Koodo the ability to show different plans, phones and prices based on which province they are in. We don’t want customers in BC being charged Quebec tax rates, and neither do you!
  • Koodo Plans — Gives Koodo the ability to sell plans, which are essentially products, with no up-front cost, but still, need a monthly price attached to them.
Becoming accessible

Ontario, where Koodo is headquartered, has the most stringent national requirements for website accessibility standards, and breaching these terms comes with a hefty fine. Making a complex web tool available to all users, regardless of ability, without sacrificing design or experience takes a skilled team, endless testing, multiple iterations and patience.

If you’re interested in learning more about the do’s and don’ts to pass accessibility testing, check out our detailed blog post here on the topic.

Going responsive

It was a bit ironic asking customers to purchase a mobile device on a non-responsive site, so we have fixed this fundamental necessity, and have given Koodo more leverage for creating a great user experience and turning their site into a selling machine — no matter the device at hand. 

Decreasing page load times

Page load times can be a fickle undertaking. Through streamlined use of modern CSS and HTML5 practices, a custom configured server and a balancing act of caching remedies, Koodo offers their customers the fastest experience possible for the tasks at hand.

Outcome

Outcome

Quote

Quote

With a lot of hard work from our dedicated Koodo development and project management team, we were able to connect ecommerce functionality.

Project Features

Project Features

Project features

Let's talk

Let's talk

Let's talk about your project

No matter what stage you are in, we would love to talk to you about your project. No pressure, no obligation, just straight talk and helpful insight.