Leading the web-to-print wedding invitation industry, Elli provides their customers with customizable and personalized wedding invitations and stationery. Their gorgeous designs, created by in-house designers, are uploaded to the site, allowing customers to personalize colors, move or add text, change typography, add photos, and adjust the layout.
This successful ecommerce website sells products that technically don’t even exist until the customer places their order. With such a unique business model, they rely heavily on technology to provide their customers with a seamless design experience and on-demand printing. The problem was that the customer-facing, third-party design tool they relied on was nearing end-of-life and was no longer going to be supported by the vendor. Elli was faced with the daunting challenge of reshuffling their business operations and finding a new solution.
With the end-of-life deadline fast approaching, Elli’s team took this opportunity to move forward with open source technology that promised business security, integration capabilities, and automation of workflows.
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