Legalization of cannabis in Canada required provincial governments across the country to provide their residents with access to cannabis products through an online store, in addition to physical stores.
Considering the nature of this business and being that it is government-run, security and privacy for their customers was of the up-most importance. The Government of Yukon required a solution that allowed full control of their customer data and a flexible ecommerce platform that seamlessly integrates with third-party vendors while following strict restrictions and regulations enforced by the Federal Government.
With the pressure to launch on legalization day, and their determination to not be constrained by costly SaaS platforms, the Government of Yukon proceeded with an open-source ecommerce solution.
As launch day approached this open-source architecture was put to the test:
- On this single day, 736 visitors accessed and purchased products online.
- Sales combining online and in-store totalled $59,900, with roughly 25% of sales happening online through the Cannabis Yukon website.
- The average online order was $120, while the average in-store transaction was $73.
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