Why B2B tech decisions need to include non-IT staff
63% of B2B technology purchasing decisions are influenced by non-IT staff.
- How do non-IT stakeholders affect technology buying decisions in B2B?
By including key departmental stakeholders as part of the buying research process, B2B organizations can find out what exactly is needed from a new tech solution in every part of the business.
- Talking technology to non-IT stakeholders.
Interview all the stakeholders, find out what each department needs from a solution, what their biggest pain points are and talk through how those pains can be resolved with technology.
- Improving technology buying communications for B2B.
The conversation around buying new tech and digital transformation needs to be aligned at all levels of the company, starting with the top down.