Digital transformation in membership organizations | Acro Media
Laura Meshen

Author

Laura Meshen

, Content Marketing Specialist

Posted in Digital Transformation

May 26, 2022

Digital transformation is vital for membership organizations.

Your community. Connected online.
Online memberships and member services organizations have complex histories; architect the experience of your community on the web without compromise.

Mature membership organizations need to maintain the same sense of community online and offline; offline courses, payments, and other collateral is no longer an option. Facilitating these actions through digital commerce platforms is a must-have for growing traditional membership organizations in the new normal of social distancing and digital-first interactions.

Successfully bringing membership groups online needs a deep understanding of your members, business model, and sound knowledge of which delicate practices must remain the same. 

The right digital experience offers you and your members the tools to allow for complex subscription payments online, regional variations, building digital courses and schools, and connecting systems and members globally. Your online assets become an extension of your team and community to allow your organization to transform digitally.

Membership organizations of the future

The sure way to make sure your organization’s legacy transitions into the future is by using technology. While membership organizations were typically born from a group of like-minded individuals coming together in person to share resources and make a change as a whole, we must consider that this experience is now held largely online and will continue to do so.

Member Service Requirements - Registration, Donations, Subscriptions and Payments

Members of your community choose to do their research online, purchase online subscriptions, and access digital courses and resources. Your members donate and communicate digitally. 

With an integrated approach, your digital assets can deliver memberships and subscription models (for-profit or not-for-profit) custom-built for your group, honouring the nuances of the relationship with your supporters. 

Online donations, subscriptions, and annual membership fees can be processed online, automating manual payments and increasing efficiency. Tax receipt generation, accessible programs and community building. Built-in accessibility and highly personalized content will boost membership growth, connect your community and build relationships. Through interactive content, targeted resources or online courses, the possibilities for new revenue streams become limitless. Reach new markets and expand your reach with scalability and flexibility. The future of membership services in a digital landscape can be this inclusive and intuitive.

METRIN SKINCARE CASE STUDY

Building the right ecommerce platform for franchise and distributor networks. Improved functionality for a unique set of members and a flexible backend that streamlined accounting and fulfillment operations.
Read how we solved multiple problems with open source solutions.

View case study >
 

Collaboration, not competition.

Digital transformation for membership organizations is about connecting industry-leading companies to share governance and tools to increase learning through online certification programs or workshops. Centralized manuals, spec sheets, PDFs, and courses can now all live in one place for multiple companies within a membership as a content repository.

Conventions, expos, workshops, social events, auctions, speaking events and other in-person ceremonies took a major hit with the pandemic. Many organizations, especially member-based associations, lost out on connecting to collaborate or generate revenue. In the digital landscape, we see the leaders hold these events online. It is now possible to handle event sign-ups, ticket sales, booth allocations and more event-specific tasks through a digital platform. Subscription commerce for member organizations is also turning out to be an effective revenue generator.

For member service associations, for-profit and not-for-profit, the power of digital transformation is the ease of sharing. You can use the power of the membership organization to build the digital infrastructure once and use it as many times as you need. This way, you are pooling resources to benefit the good of the entire membership.

The board of directors leads digital change.

GET READY TO EVOLVE

Passionate, visionary chairs lead digital transformation initiatives in membership organizations. Let’s work together.

A digital transformation increases

  • Your ability to hit global revenue targets.
  • Being able to share your goals with your members.
  • Alignment by connecting your community and operations with tech.

Empower your IT team to drive change.

Bringing member’s personal information and payments online brings risk. Ensure your plan includes IT’s voice to guide change from a secure and realistic perspective.

  • Moving membership data securely online.
  • Automating a complex membership subscription model.
  • Considering subgroups and associations within the team.
  • Integration into current systems.
  • Working with existing member databases and CRMs.
  • Govern access, roles and permissions.

Allow your marketing team to tell your story.

Telling the story of your members and why they came together is a powerful tool. Marketers need a web portal that can:

  • Tell a group’s story with images, writing, videos, and full flexibility.
  • Provide automation, workflows, editing, writing, approvals, and reviews.
  • Integrate into their backend systems and get IT approval.
  • Serve multi-language markets.
  • Offer social integrations.

Make sure your member services organization’s legacy transitions into the future, using technology. While membership organizations were typically born from a group of like-minded individuals coming together in person to share resources and make a change as a whole, we must consider that this experience is now held largely online.

Members of your community are choosing to do their research online, purchasing subscriptions, accessing courses, and resources, making donations and communicating digitally. Using an integrated approach your site can deliver memberships and subscription models (for profit, or not-for-profit) that are custom-built for your group; honouring the nuances of that relationship. Online donations, subscriptions and annual membership fees can all be processed online, globally, automating manual payments and increasing efficiency. Tax receipt generation, accessible programs and community building. This is what digital landscapes can be.

Built-in accessibility and highly personalized content will boost membership growth, connect your community and build relationships. Through interactive content, targeted resources or online courses, the possibilities for new revenue streams become limitless. Reach new markets and expand your reach with scalability and flexibility.

If you are ready to start exploring your organization's digital transformation, we are here to talk.

Let's talk! Acro Media